Mizunobu's of Yokohama
This brand fruit shop located just outside the West exit of Yokohama station is selling designer melons for as much as 50,000 yen / $400 ~ 500.oo ! But shape doesn't necessarily translate into good taste, but more for eye appeal. This fruit is grown in Zentsuji, Kagawa Prefecture on the Shikoku Island about six hours South of Tokyo via shinkansen. The reasoning behind making such a melon was more for store-ability than eye appeal, maybe.