This is truly a wonderful junmai-shu. A lot of people, myself included, agree that this particular brand has a taste that you never get tired of. It can be enjoyed at any temperature and at any occasion. Another point for this choice is that Ehime is located on the island of Shikoku which is not famous for nihonshu, but rather udon, actually. Every now and then, though, a gem is born and this is one of them. Again, a choice that you can almost never go wrong on.