This piece is a temporary slight departure from my usual Japan worship, and will cover topics related to the WTO, white worship, why me, Japanese sake, and anti-hallyu. This is an inflammatory prose on the current state of affairs in Japan.
I have been romanticizing the onsen and sake these last few days, and then I found out that Makoto was trying to promote Western worship and about how better it is for Japanese women to be with white men.
Later on, I found out that Sousuke Takaoka got fired because of comments he made against channel 8 Fujitv over the rampant influx of Korean culture in Japan. I had to pause for a moment and reflect on a lot of different things all at once. So I decided to join in and make myself heard, so I put everything together into one rant. I also will update on the current situation regarding Japanese sake.
Of course they knew that right? They, being the sake marketers, and profiteers, seem to have adopted an attitude of indifference to their own market at home, only to embrace more western ways and attitudes about how sake should be sold, and thinking this will somehow save Japanese sake.
SSI, sake service institute, or, the sake body, that governs the testing and administration of the 'kikisake-shi' is the only organization of its kind in the world, which is responsible for the testing and administration of this certification in Japanese in Japan by Japanese proctors. And then there's the Sake Association which overseas the marketing and the developmental aspects of sake, and so on.
And then there's the sake certification course held here in Japan in English, and then there's another organization called Sake Pirates. None of these programs or organizations certify you as a real "sake" sommelier. Only when you achieve the Kikisake-shi level in Japanese do you become a sake sommelier. These other programs are only entry level and give you the basics in the English language.
There are a few groups in the States who are over commercializing sake education, with stupidity that should be called out - in Texas. There is much confusion between which is which and which certification qualifies you for what? Sake education has to be unified and certified under one organization ran by Japanese sake brewers in Japan in order to give sake education uniformity.
So if Japan's sake is endanger of extinction let's market an underaged Japanese girl who will have to wait ten years before she can even taste the sake she's licensed to sell for the first time in her life supposedly, and because no one of a reasonable age and maturity is willing to promote sake here in Japan first. In ten years sake will become a Western drink and you won't need Akane anymore unless she takes a white husband and decides to promote it as a white / Japanese appellation - reinvention.
Just like in the wine world where wine sommeliers need to have a fairly reasonable command of French, Spanish, and Italian pronunciation in order to really sell, promote, and educate others from the standpoint of tradition. You cannot put a white face on nihonshu, just like you cannot put a Japanese face on a Bordeaux without the linguistic content associated with the history, culture, and regional terroir of the grape and provinciality and history of the person of the representative country. But that's a subjective opinion, sure, but let's get real here. Do you follow me.
You cannot go to the United States and promote sake as just a beverage. You have to incorporate the culture and Japanese pastime along with it. Sake is not a beverage JUST enjoyed with friends, never has been either, but it is a beverage that is incorporated in almost every single thing, such as onsen, cooking, hiking, and nature worship, even cosmetics. You are not just simply trying to sell the taste to appeal to a bunch of wapanese, sophisticates, and celebuscum, just because it's posh and Geeky.
The premise of my blog was founded on the Jukujo and nihonshu. Having one without the other would make sake just another drink for the masses to look and appear stuffy and sophisticated over, and as a result totally rendering the drink itself meaningless. Wouldn't you rather drink something as refined as nihonshu with a Japanese person who could transmit his/her own culture, experience, and love to you about his/her own national drink, culture, and country? Let's get the juices flowing here. Or, would it be better with a table full of eyesores from the midwest in North America who have absolutely no idea what they're drinking, and with horrible pronunciation to boot when trying?
Maybe some of you are the types who just wanna look cool and hip and could care less who you drink sake with as long as the person is cool and the sake gets you drunk, like with the rest of the alcohol you swallow down. Nihonshu is savored in the mouth, nose, and throat. It's not a recreational drink. If anything it's more ceremonial, and with more ephemeral qualities than anything else. It's a living drink, some with active enzymes. Some even say that silk spun to make kimono gives life to the kimono because silk is a living thing. What more sake?
Unbelievable that when you Google 'sake sommelier' you get a British organization that certifies people as sake professionals with a sake sommelier license within days. There is absolutely no correlation between Japanese sake and British spirits, yet they bare the seal of excellence in Europe for promoting Japanese sake from a Western institution that is not even ran by one single Japanese person.
The term sommelier is of French origin. I could've forgiven the French had they endorsed such a certification. Here in Japan you have the 'kikisake-shi' or a sake master certification which is extremely hard to pass, even for native Japanese. I'm wishing Ichibay luck in finding his voice in this and representing his own national drink not only here in Japan first, but to the world.
Unbelievable at how they shake in their urine stained fundoshi's when they hear about free trade agreements and the WTO and about how they've allowed themselves to slip down the economic ladder, and about how America wants a piece of Japan's agriculture market when the agricultural surplus is already at an all time low. And then sneer at the problems that they have allowed to fester out of control because they can't seem to solve their own problems.
On to my next topic: Anti Hanllyu
Hanllyu is the proliferation of Korean pop culture in Japan. This includes Kdramas, too. Anti-Hanllyu are the people who oppose the spread of Korean pop culture in Japan. That would be me and a growing minority of Japanese. Why me!? Just like sake. I have a stake in it. Korean entertainment and culture has quite literally swept through this country claiming the souls of Japanese women, namely the Jukujo, and that won't sit right with me. I cannot have my beloved Jukujo drooling over Koreans. I get annoyed when I see how obsessed the Japanese woman has become. Some of them pushing and fighting each other just to sit under these idiots from Korea.
Like Richard Greer who came over here kissing everybody in Asia and stealing all the Japanese grannies. I didn't think it was charming at all. Korean K pop is ruining Japan, just like these Western celebugeeks. Couldn't believe channel 8 was being taken over by Korea. This isn't Korea . Japanese men and J- mommas boy fanatics need to band together and protect Japanese women from Korean men's charms, and from the spread of all of these strange love energy.
Bakesale for Japan is a fitting image for this post. Let's sell the country out to the highest bidder because there are no lines to cross anymore. Let's open the flood gates and allow foreign hordes to steal Japanese women and steal Japanese sake. Let's hire some more foreign CEOs from England so they can bankrupt the country's corporate equity and undermined the trust and co-operation between the people of Japan.